EsportsLAH 2024 was electrified by a unique and unforgettable collaboration of Honor of Kings and Mountain Dew. The event, a celebration of gaming culture, saw a surge of excitement as fans flocked to a one-of-a-kind screaming vending machine.
“We’re thrilled to partner with Honor of Kings, a game that, like Mountain Dew, stands out for its innovation and ability to keep fans engaged” said Amy Gan, Vice President of Marketing, Etika Sdn Bhd.
Blueware, as a leading provider of digitalization and technology solutions, is proud to have played a pivotal role in bringing this innovative and engaging experience to life. By combining cutting-edge technology with creative design, we were able to transform a simple vending machine into a captivating interactive experience. This collaboration with Atlas highlights our commitment to pushing the boundaries of technology and delivering unforgettable experiences for consumers.
A Vending Machine Revolutionized
This innovative vending machine, powered by Blueware’s cutting-edge Vending+ solution, transformed a simple product dispensing machine into an interactive gaming experience. Participants were challenged to unleash their inner roar, with the loudest and most intense screams unlocking exciting prizes from Mountain Dew and Honor of Kings.
The Power of Blueware’s Vending+ Solution
Blueware’s Vending+ solution is a powerful platform that offers a multitude of benefits, including:
- Reliable Connectivity: Blueware’s proprietary WiFi dongles ensure seamless operation, even in challenging environments.
- Enhanced User Engagement: Dynamic audiovisual elements create a captivating experience that keeps participants engaged and excited.
- Customizable Experiences: Tailored solutions to meet specific brand and marketing goals.
- Data-Driven Insights: Real-time analytics to optimize performance and inform future strategies.
A Partnership for the Future
The collaboration between Honor of Kings, Mountain Dew, Atlas and Blueware showcases the power of innovative partnerships. By combining gaming, technology, and marketing, we have created a truly unforgettable experience that has set a new standard for interactive vending.
As the gaming industry continues to evolve, Blueware is proud to lead the way in developing cutting-edge vending solutions that drive customer engagement and brand loyalty.
By leveraging Blueware’s customizable solutions, Atlas has successfully created a unique and engaging vending experiences tailored to their specific needs. Whether it’s a product launch, a marketing campaign, or a corporate event, Blueware had design and implement innovative vending solutions that drive customer engagement and boost sales.
