Project Spotlight: Mountain Dew Interactive Slicing Challenge
Location: 1st Avenue Penang | Event: DEW CHALLENGE x HOK TOURNAMENT 2026
Huge congratulations to the organizers of the DEW CHALLENGE x HOK TOURNAMENT 2026! We were thrilled to lead the development of the custom interactive slicing game that powered this year’s experience.
There is no better feeling for a developer than seeing players of all ages—especially families—having a blast and cheering each other on to win their prize.
The Experience: Slicing for a Cold One
We transformed a standard vending machine into a high-stakes interactive challenge. The mechanics were simple but addictive:
- The Goal: Reach 150 points to trigger the vending mechanism for a free bottle of Mountain Dew.
- The Gameplay: Players had to slice falling Mountain Dew bottles (+15 points) while avoiding the bombs (-10 points).
- The Result: A high-energy “gamified” brand experience that turned a simple giveaway into a memorable event highlight.
Our Role
From initial logic design to the final hardware integration, our team focused on creating a seamless, low-latency experience. We wanted to ensure the “slicing” felt responsive and rewarding, keeping the crowd engaged and the line moving!
