Calpis SODA, the new carbonated beverage known for its unique taste, is taking talent discovery to new heights with its innovative “Singing” Vending Machine powered by Blueware’s cutting-edge Vending+ technology. This exciting campaign, part of the One in A Million (OIAM) talent competition, offers aspiring singers a chance to showcase their vocal prowess and win exclusive prizes.
To join, participants simply need to scan the QR code located next to the vending machine and register to participate. Once registered, participants will be given a code to enter at the vending machine. The challenge? Hitting a high note of 60 decibels (dB) while singing “Pi-Pi-Pi.” If successful, they’ll unlock a refreshing reward: a can of Calpis SODA. Those who fall short can try again, refining their vocal skills and aiming for that perfect pitch.
With Calpis SODA “Singing” Vending machines strategically placed at various OIAM audition locations, aspiring singers across Malaysia have the opportunity to showcase their talent and potentially launch their music careers.
Blueware’s Vending+ Solution
Blueware’s Vending+ technology is at the heart of this interactive experience. By transforming traditional vending machines into engaging platforms, we empowers brands to connect with consumers in innovative ways. This technology enables features such as:
- Interactive Challenges: Engaging consumers through games, quizzes, or vocal challenges.
- Personalized Rewards: Tailoring rewards to individual preferences and behaviors.
- Data-Driven Insights: Analyzing user interactions to gain valuable insights for future campaigns.
With its ability to create unique and unforgettable experiences, we are proud that our Vending+ solution is redefining the future of vending.
